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Domestic dehumidifier Market penetration rate is low
China has a vast territory, and the climate is quite different between the north and the south. Taking the Qinling Huaihe River as the dividing line, the North has relatively little rain and the climate is relatively dry, while the south, especially the coastal areas, is rainy and humid, so the demand for household dehumidification is great. With the gradual improvement of the quality of life requirements of Chinese residents, dehumidifier Market has gradually expanded.
From the perspective of consumption market, Guangdong is a big consumer of dehumidifiers in China, with a market share of 24.5%. Zhejiang, Shanghai and Jiangsu provinces and cities account for a large proportion, while Fujian, Shandong, Jiangxi, Guangxi, Hubei and other provinces and cities have more consumption. Thus, China’s dehumidifier consumer market is mainly concentrated in the eastern coast and Qinling Huaihe area.
At present, China’s dehumidifier market began to expand gradually, but the penetration rate is still low, most consumers’ awareness is insufficient, dehumidifier is still a relatively small number of household appliances. In Europe and the United States and other countries and regions, the penetration rate of dehumidifier is more than 30%, and the popularization rate of dehumidifier in Taiwan is 68%, while that in mainland China is only 2.4%. The dehumidifier Market in China has great potential in the future.
Compared with the additional dehumidification functions such as air conditioning, the professional dehumidifier has higher dehumidification efficiency and lower energy consumption. With the continuous improvement of technology, the existing dehumidifier brands have added new functions such as "drying clothes" to solve the problem that consumers cannot dry clothes in wet weather. With the gradual improvement of consumption awareness of Chinese residents, the dehumidifier Market has a broad prospect in the future. Optimistic about this good development momentum, Xiaomi, Midea, Haier and other Internet and home appliance brands have entered the layout, which will bring new development to the dehumidifier Market.
